McIvor'S Marketing Blog

Facebook Music Revenue Sharing Blog Featured Image - McIvor Marketing

Facebook Introduces Music Revenue Sharing, Giving Creators a New Way to Monetize with Popular Music

With the new Facebook feature, content creators can include licensed music in their videos, and earn a share of in-stream ad revenue. This allows for both content creators and music rights holders. Music can be chosen from Facebook’s expansive licensed catalog featuring artists like J Cole, Cardi B, Tove Lo, Bicep, and more. This is the first feature of its kind; no other platforms offer this type of revenue at this scale for content creators.
First step is to remember the ABC and D’s.

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How to get your content seen on Facebook and grow as a content creator - blog - McIvor Marketing

How To Get Your Content Seen On Facebook & Grow As A Content Creator

Did you hear the news? Facebook is launching a NEW three-part series to help you better understand the basics of getting your content seen. The series will cover distribution, Facebook content best practices, and the Facebook integrity system. By understanding and following these three fundamental principles you should be able to grow your presence, reach your community, and obtain meaningfully engagement with your followers on Facebook. First step is to remember the ABC and D’s.

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How to Create Compelling Online Videos Featured Image - McIvor Marketing

Creating Compelling Videos Online

Video is Hot, Hot, Hot, and stats prove that it is in high demand by digital users. User-generated and professional videos increase brand engagement by 28%. Particularly millennials trust user-generated content and video twice as much. And 80% would rather watch a live video than read a blog. Hopefully you keep reading this blog to learn more about how to create online videos that will ultimately engage your audience.

First step is to remember the ABC and D’s.

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Podcast Marketing Strategies of 2022 - McIvor Marketing

Podcast Marketing Strategies of 2022

Creating a podcast may seem easy breezy to you, but do you know how to successfully promote it? With so much competition in the podcasting industry, making sure people know about your podcast is essential. We have put together a list of the best podcast marketing strategies of 2022 to make sure you’re reaching a vast audience. We also included the ways in which McIvor Marketing can help you promote your podcast on platforms like Spotify, Google Ads, Facebook Ads, and more!

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The 10 Content Commandments - McIvor Marketing Blog

The 10 Content Commandments

The first ever Creator House was hosted by Meta and Rolling Stone at the SXSW. This event included a series of discussions covering content creation, monetization, and everything else you can imagine regarding content creators and what they need to know and do to be successful. Creators Brendan Jordan and Kurt Tocci shared their “10 Content Commandments”, and now we want to share them with you. These 10 content commandments are meant to help aspiring creators and teach them about individuality, consistency, reliability, and mentorship.

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