McIvor'S Marketing Blog

At McIvor Marketing, we are committed to staying at the forefront of digital marketing innovation, and one of the ways we achieve this is through ...

Have you heard the big news? Canva recently released 12 new features to make designing for non-designers even easier than before. Add magic to your ...

Marketing your brand never stops and creating a personal marketing experience for each customer is one of the most effective ways to keep them coming ...

How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” ...

In this age, running a successful business requires more than a single website — you need to continuously post content, both to build the audience ...

LinkedIn is a great platform for businesses to expand their audience or look for a specific type of audience. But why pay the money for ...

Two great resources in social media marketing are Facebook and TikTok ads. McIvor Marketing is able to help create, manage and run these two platforms ...

When your website’s relationships with search engines are optimized, your website will get more traffic from your target audience. At McIvor Marketing, we know the ...

You may be wondering, “if automated bidding strategies are handling my bids for me, then why do I need to pay attention to them?” The ...

Great companies still struggle with knowing how to get their message across and how to focus on a value-based marketing approach. Hiring a team like ...

Everyone knows Good Boss Energy when they see it, and we can all agree it’s empowering and contagious. Maybe you notice it in your boss ...

Do you know what Geofencing is? Geofencing technology continues to improve where we can target your potential customers down to the individual handheld/mobile device with ...

YouTube Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a ...

Gamification is an exciting and relatively new marketing technique which can help improve user engagement, drive more conversions, and increase sales. Watch your marketing performance ...

Spotify is outperforming radio more than ever, and the power of audio is sky rocketing. With the world’s most popular audio streaming service going 356M ...

Have you ever wondered what would come of your social media accounts after you die? Just like any of your other property, you will have ...

Malicious hacking has become incredibly common. There are around 2,200 cyber-attacks every day, that could equate to more than 800,000 attacks per year. 58% of ...

To stand out from competitors and show consumers your business is professional, up to date, and on top of daily tasks, these recommended tools  help ...

A common question clients ask is how to improve the search engine ranking of their website, especially on Google. If you're seeking the most effective ...

Live Chat is a great tool for businesses to incorporate into their website because it allows for consumers to interact with a business the way ...

With the new Facebook feature, content creators can include licensed music in their videos, and earn a share of in-stream ad revenue. This allows for ...