McIvor'S Marketing Blog

You may be wondering, “if automated bidding strategies are handling my bids for me, then why do I need to pay attention to them?” The ...

Great companies still struggle with knowing how to get their message across and how to focus on a value-based marketing approach. Hiring a team like ...

Everyone knows Good Boss Energy when they see it, and we can all agree it’s empowering and contagious. Maybe you notice it in your boss ...

Do you know what Geofencing is? Geofencing technology continues to improve where we can target your potential customers down to the individual handheld/mobile device with ...

YouTube Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a ...

Gamification is an exciting and relatively new marketing technique which can help improve user engagement, drive more conversions, and increase sales. Watch your marketing performance ...

Spotify is outperforming radio more than ever, and the power of audio is sky rocketing. With the world’s most popular audio streaming service going 356M ...

Have you ever wondered what would come of your social media accounts after you die? Just like any of your other property, you will have ...

Malicious hacking has become incredibly common. There are around 2,200 cyber-attacks every day, that could equate to more than 800,000 attacks per year. 58% of ...

To stand out from competitors and show consumers your business is professional, up to date, and on top of daily tasks, these recommended tools  help ...

A common question clients ask is how to improve the search engine ranking of their website, especially on Google. If you're seeking the most effective ...

Live Chat is a great tool for businesses to incorporate into their website because it allows for consumers to interact with a business the way ...

With the new Facebook feature, content creators can include licensed music in their videos, and earn a share of in-stream ad revenue. This allows for ...

Did you hear the news? Facebook is launching a NEW three-part series to help you better understand the basics of getting your content seen. The ...

Video is Hot, Hot, Hot, and stats prove that it is in high demand by digital users. User-generated and professional videos increase brand engagement by ...

If you know someone who has a small business, a large corporation, or even a franchise, you want to make sure that they are receiving ...

Creating a podcast may seem easy breezy to you, but do you know how to successfully promote it? With so much competition in the podcasting ...

The first ever Creator House was hosted by Meta and Rolling Stone at the SXSW. This event included a series of discussions covering content creation, ...

In the stressful world that we live in today, it’s not uncommon that most people feel stressed and burn themselves at both ends. Between personal ...

Creators are stepping out of their comfort zone to inspire people and push culture forward around the world every day. Fans can support their favorite ...

Stop stressing over the fact that creating engaging content for your business could take you hours. Instagram has released Instagram Reel Templates to save you ...